A better donation rate than a certain Cologne-based car maker: 87 pairs of pre-owned - but still usable - spectacles were collected as part of a Christmas campaign run by the Lünen-based fuse maker SIBA. The company has been acting as a collection point for the Christian Action initiative 'Glasses for the World' and helped pass on donated eyeglasses and hearing aids to those who are unable to afford such things.
For spectacle wearers the moment comes about every three years on average, if only for health reasons: the old glasses are no longer suitable and a new pair is needed. This means that many of us simply use this as an opportunity to replace the whole caboodle, frame and all. While the lens thickness and overall style may no longer be to our liking, the spectacles themselves are usually in very good condition and can be used to help others who would otherwise be unable to buy a pair. These unwanted spectacles can be donated to the 'Glasses for the World' campaign.
The SIBA campaign ran from the end of November to 19th December
SIBA joined in with a campaign of its own: collection boxes were set up around the workshops at the Lünen factory from the end of November to 19th December. The company issued an appeal to its workforce to fill them up with anything and everything relating to eyeglasses and hearing aids, as long as the items were clean and in good condition: complete pairs of glasses, lenses, frames, spectacle cases and hearing aids. Elke Rudi from the company's Competence Centre coordinated the SIBA collection and ensured that it was then passed on to 'Glasses for the World'. “The response from our employees was really impressive. We collected nearly one hundred pairs of glasses.” This was a donation rate to be proud of. Last year a certain Cologne-based car maker ran a similar campaign that managed to raise some 700 pairs of spectacles, a figure equivalent to five per cent of the total workforce. The 87 pairs donated for the SIBA campaign produced an even better donation rate of over 20 per cent of the current staff headcount of around 400.
Donations are professionally sorted and passed on to specific recipients
At 'Glasses for the World' the donated items are sorted under supervision of a team of opticians before being sent out to the target regions in south-east Europe, Africa and Asia. The Organisation's website emphasises that the shipments go exclusively to non-profit organisations: “They are then delivered to local clinics, hospitals and mission stations or other charitable establishments.” SIBA's involvement in this particular reuse initiative fits in well with the company's philosophy. And anyway SIBA was one of the founding members of the NH/HH fuse recycling scheme.