The Lünen-based fuse maker has reorganized its Asian business at the turn of the year 2019/2020 with a newly established subsidiary, SIBA Asia Pte Ltd taking over SIBA's client support operations in the Asia-Pacific region. Like the old SIBA Far East office, the new company is also based in Singapore, but has moved to new premises in the central Kallang district. For SIBA, the reorganisation has come at just the right time, as the previous manufacturer’s representative retired at the end of 2019.
Asian business partners have already been notified of the changeover and have been informed that as of January 1st, 2020 all transactions will be done through the new SIBA Asia company (firstname.lastname@example.org). The new business is being headed by Johannes Böckmann as managing director who has been with the company for a number of years and has operated out of Germany in various roles, including Area Sales Manager Asia. He has taken charge of the new Singapore office with effect from January 1st, 2020.